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TAT-C serves a diverse range of customers, from smallholder farmers seeking seeds and market access to large agribusinesses, supermarkets, restaurants, and international corporations looking for quality inputs (such as seeds, fertilizers, and pesticides) or reliable, certified produce. The company also works with development partners, government bodies, and retail consumers
Farmers and producers
Smallholder farmers: The core customers, needing quality seeds (like maize, tobacco, vegetables etc.), fertilizers, training, and market linkages
Farming cooperatives (AMCOS): Groups of farmers buying supplies and selling produce together
Buyers of agricultural products
Smallholder farmers: The core customers, needing quality seeds (like maize, tobacco, vegetables etc.), fertilizers, training, and market linkages
Farming cooperatives (AMCOS): Groups of farmers buying supplies and selling produce together
Customers and partners
General public/end consumers of agro-products: serves as the ultimate, large-scale consumer of the vast majority of products that flow from the TAT-C agricultural sector.
International corporations and companies: Large agricultural firms using specialized software or supply chain solutions.
Development partners and NGOs: Work with companies to support smallholders and improve agriculture.
Government institutions: Regulatory bodies or partners in agricultural programs.
Youth and women’s groups: Specific demographic groups targeted for empowerment.